What’s the best part of a Wall’s Cornetto? Is it the ice cream? The cone? Or that delicious chocolate bit at the bottom of the cone? Well, according to the iconic ice cream brand, a lot of people ...
Blackstone and CD&R are among the private equity firms in the early stages of exploring a bid for Magnum Ice Cream Company, Reuters reported Friday. It comes less than six months after Magnum spun off ...
Can it ever be too hot for ice cream? According to Unilever, yes. The maker of Magnum and Cornetto said Tuesday that the heat wave currently searing Europe could actually put consumers off the frozen ...
As the UK embraced the hottest May and June weather since records began, System1’s latest creative effectiveness data reveals how ice cream brands are embracing decades of distinctive brand-building ...
The Magnum Ice Cream Company has unveiled its half-year results, which have show revenues of €4.6 billion for the first half ...