Corporate-level strategy and business-level strategy are operationalized in terms of interindustry and intraindustry variation, respectively. Variables representing both levels of strategy are used in ...

Biopharma giant GSK and luxury brand owner Kering are among five corporations that have had their nature strategies accepted into Business for Nature’s campaign ‘It’s Now for Nature’’, as part of a ...

WPP's GroupM is in the midst of a multiyear transformation plan. The hugely influential ad buying division has lost ground to rivals this year. It has a plan to simplify its business, but that could ...