In the 16 years that Paula Begoun has been the self-created consumer advocate for the $40 billion cosmetics industry, she's had her books reviewed exactly once by a major fashion magazine. Given that ...
Mented Cosmetics founders Amanda E. Johnson and KJ Miller (Photo provided by Mented Cosmetics) Mented Cosmetics changed the beauty industry for the better when it was founded in 2017. Mented Cosmetics ...
Wait, what? Cosmetics? Yes, you read that right, Sparky. In my recent chat with Kevin Hochman, Chief Marketing Officer, KFC U.S. at Yum! Brands we talked about marketing, of course but also cosmetics ...
Cosmetics are a major expenditure for many women, with the cosmetics industry grossing around 7 billion dollars a year, according to a 2008 YWCA report. Cosmetic retailers design advertising to alter ...
Smashbox has sworn off print advertising and is relying on YouTubers to spread its message. Business has never been better. “It’s too conventional,” said Alexa Losey, a YouTube fashion vlogger with ...
Breaking into the cosmetics industry is not easy. Bringing a new cosmetic item to market requires not just developing and manufacturing a great product, it also requires marketing the product. And ...
Los Angeles, CA, April 19, 2022 (GLOBE NEWSWIRE) -- Etrnl Cosmetics, a division of Active Health Foods, Inc. (OTC: AHFD), announced today that it has signed National Positions, the award-winning ...
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