The 2026 LEGO Play Well Study reveals how creative building projects boost childhood confidence and cognitive development, supported by new interactive experiences.

For children, playing is a transformative and liberating activity. As a concept, this is especially important for Black children, who are “routinely adultified, dehumanized, criminalized, and at times ...

The LEGO Group introduces LEGO® SMART Play™, a new play innovation that brings LEGO creations to life like never before. The platform is powered by the LEGO SMART Brick, which is packed with ...

At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is calling the biggest evolution to Lego bricks since the introduction of the ...

As LEGO opens its first Certified Store in Hyderabad, LEGO India Country Manager Bhavana Mandon talks about why hands-on, creative play still matters and how the brand is evolving with ...

The Lego Group arrived at CES 2026 with more than an announcement: Lego SmartPlay represents a major evolution, blending physical and digital interaction while keeping imagination in control. In this ...

The inaugural International Day of Play takes place Tuesday, June 11, 2024, and marks the first annual celebration of United Nations’ declaration that play is a fundamental birth right. The LEGO ...

Forbes contributors publish independent expert analyses and insights. A British writer who specializes in indie gaming and LEGO. According to the company, LEGO SMART Play "represents one of the most ...