From the Betty Crocker Kitchen: Add some charm to your cupcakes! It's super easy when you use Betty Crocker cake and frosting and a sprinkle of colorful cereal. Heat oven to 350°F (325°F for dark or ...

While the cakes cool, make the frosting by beating 1/3 cup shortening and three cups powdered sugar. Stir in three ...

Betty Crocker has narrowed down the recipes that garner high interest around the holiday season. The 101-year-old ready-made baking mix brand analyzed search traffic on BettyCrocker.com and found out ...

Chocolate Lover’s Dream Cake (Photo provided by General Mills) Betty Crocker celebrates 100 years of recipes in their new cookbook, “Betty Crocker Best 100”. With a look back through not only popular ...

The first-ever color reveal cupcake and cookie dough pop mixes from Betty Crocker turn green for Elphaba or pink for Glinda, making a magical treat that’s sure to be popular MINNEAPOLIS--(BUSINESS ...

Marian Ralston, second from left, watches General Mills executives try out new cake recipes at the Betty Crocker test kitchen in the 1940s. By now, it’s well-known that Betty Crocker is not a real ...

Betty Crocker is celebrating its 100th birthday by giving cooks and bakers the opportunity to have their recipes featured on a custom box. The #CallMeBettyCrocker recipe contest is open now through ...