Two business-to-business marketing companies are teaming up, with Demandbase acquiring Engagio. Both companies focus on account-based marketing (ABM), an approach where marketing and sales coordinate ...

Demandbase-defined segments sync into the Audyence cost-per-lead marketplace, so teams launch targeted campaigns up to ...

SAN FRANCISCO, April 22, 2025 /PRNewswire/ -- Demandbase, the leading account-based GTM platform for B2B enterprises, has launched the Demandbase Marketplace and Developer Portal. The Marketplace is a ...

Demandbase, an ABM solution provider, announced that a new book written by three of its executives will be released at the company’s ABM Innovation Summit, held March 14-15 in San Francisco. Event ...

You probably think of Demandbase as an Account-Based Marketing/Account-Based Experience (ABM/X) platform, but in the last couple of years, the company has evolved its offering beyond pure ABM. A ...

Account-based marketing (ABM) has moved from a nice-to-have to a must-have. But how does ABM fit into your martech stack? Demandbase thinks it has some answers - and it comes down to its ecosystem.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Demandbase, which provides B2B targeted marketing, is today announcing it ...

Businesses spend around $40 billion a year on digital content marketing, and Demandbase, which announced a $65 million financing round on Thursday, is looking to cut itself a slice of the pie. Led by ...

Demandbase has acquired Seattle-based WhoToo, a behavioral data platform focused on B2B marketing, for an unidentified sum, the company disclosed Thursday. Underscoring the deal was Demandbase’s ...

SAN FRANCISCO--(BUSINESS WIRE)--Tray.io, whose General Automation Platform enables citizen automators in any business role to build enterprise-class integrations and automation themselves in a ...