A leaked pdf outlines the thinking behind the controversial new Pepsi logo. It may be one of the most ridiculous things ever perpetrated by somebody calling himself a designer. If you have yet to do ...

"There are professions more harmful than design", wrote the godfather of sustainable design, Victor Papanek in 1972, "but only a few". Papanek accused designers of creating useless, unnecessary and ...

Here’s a typical road map for new product: An entrepreneur thinks of a business plan and gives a designer a brief about what the product should accomplish. The designer then creates a product.

A design is a plan that helps people to make a product. Designers always try to make their products the best they can be by learning, creating, testing and evaluating. Evaluating means to look back ...

Kunal Sharma is founder and CEO- Flipspaces. In today’s fast-paced world, the design of commercial interior spaces has become more than just an aesthetic choice. It is a powerful tool that can shape ...

We look into why briefs are so imperative to get right, the difference between advertising and design briefs, and whether visuals have any place in them The always-on communication between agencies ...