The old standard for lead-generation direct mail is the BRC. Yet today, a majority of marketers do not include a reply card. They insist that with so many electronic reply options available — ...

The following excerpt is from Robert W. Bly’s book The Direct Mail Revolution: How to Create Profitable Direct Mail Campaigns in a Digital World. Buy it now from Amazon | Barnes & Noble | Apple Books ...

If you feel like your mailing results are on a downhill slide, you may need mix things up a little bit. Now is the time to send out a mailing that is really different. One of the most critical aspects ...

Ray Schultz reports on a new survey of 3,000 adults from Vertis, conducted by telephone by Marshall Marketing and Communication, Pittsburgh, showing that only 3% of all consumers ranked direct mail as ...

Schmidt Printing at 1101 Frontage Road N.W. in Byron has bought up Plymouth-based Scoville Press' direct mail and reader service card lines as of today. Schmidt employs nearly 365 employees. Today ...

Customer Potential Management managed direct mail campaigns for two Illinois hospitals that encouraged people to seek medical screenings in order to identify potential health problems. While working ...