I’ve found that the best time to fix a company’s domain position is before someone is deciding what the company is worth.

A common beginner’s mistake in domain valuation is comparing the asking price to market evidence of value; they are not one and the same.

Wix reports six common mistakes startups make when choosing a domain name, emphasizing the importance of long-term strategy, ...

If you want your business to establish an identity in the virtual world, the domain name can play a crucial role. You can consider the domain name to be a virtual address of your business. As the ...

Imagine you’re at a grocery store and about to head to a dinner party. You’re looking through the wine aisle, trying to find a bottle to take with you. You know a little about wine, and you know your ...

In a tweet a little over a week ago, Christopher Hofman Laursen of the European Domain Centre said, “Domainers don’t understand new gTLDs. Demand for .com relies on scarcity. No one can control the ...

Buying a domain name can look simple at first. You search for a name, find an available extension, check the price, and ...

Several weeks ago, Rick Schwartz shared that he would be a guest on an upcoming Planet Money podcast on NPR, where he chatted about domain names. The podcast was released yesterday, and it was one of ...

Stop treating your domain like an afterthought. If the perfect name is taken, use the proven steps to go get it. Your domain name does more than just direct people to your website — it’s your digital ...

While there are an infinite number of possible domain names, each can only be used by one person or company. You might wonder why some domain names are worth $2.00 and others $2 million. According to ...

The online version of the "Nisen Tool", which I have been working on recently, is built using a delivery system called Vercel ...