This new framework is designed to provide brands with a 'brand-friendly' anchor in an ecosystem increasingly dominated by autonomous shoppers.

When Walmart and OpenAI announced that the retailer would integrate with ChatGPT, the question became how quickly OpenAI could deliver on the promise of agents buying things for people. In the battle ...

Amidst 4,700% surge in AI-driven traffic to U.S. retail sites, new protocol enables safer agent-driven checkout by helping merchants verify agents and avoid malicious bots Over the past year, ...