In boardrooms and Slack threads alike, “demand generation” and “lead generation” are often used interchangeably, sometimes even by marketers themselves. But for CMOs making six- and seven-figure ...
The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential clients to ...
Bankers read the Wall Street Journal. Doctors read JAMA. Highly qualified district and school leaders? They read EdWeek. As marketers we know not every lead is created equal. You're looking for the ...
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