This study examines how processes of external influence shape information technology acceptance among potential users, how such influence effects vary across a user population, and whether these ...
The tactics we use to persuade other people often function through the same principles that drive our own decision-making. As a result, the more we learn about the dynamics of our own thinking, the ...
The tactics we use to persuade other people often function through the same principles that drive our own decision-making. As a result, the more we learn about the dynamics of our own thinking, the ...
Citations: Teeny, Jacob, Richard Petty. 2025. From Advertisements to Word of Mouth: Understanding the Elaboration Likelihood Model in Consumer-Directed Persuasion.
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