(By Ashish Nayyar, Vice President & Head of Pricing & Commercials at IBS Software, and a leading voice on value-based pricing in the enterprise software space) Despite massive advances in product ...

In the evolving landscape of financial services and data-driven strategy, the integration of artificial intelligence (AI) with pricing optimization is redefining how organizations achieve sustainable ...

Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...