A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Forbes contributors publish independent expert analyses and insights. I enable organizations to simplify so they can focus on valuable work. You know the annual drill: you and your teams gather data, ...

Need a better way to plan projects? Discover mind map examples that help you visually organize tasks, ideas, and strategies ...

Teams must incorporate the tactics into the daily routine. Anderson calls these high-impact, non-negotiable tasks “max acts,” ...

I've recently been thinking about how, in life and in business, some terms are too often merged into a single meaning, depriving us of important distinctions that can help us define concepts. Without ...

According to the research website Exploding Topics, 77 percent of companies have already started their digital transformation journey. The good news is that most organizations have embraced this ...

Note: This article is the second in a series about how firms can successfully reassess and reimagine their business models. Read the first article here. Failure to plan is planning for failure. That ...

Think big, not incremental. Focusing solely on the short term could come at the expense of long-term success. Integrate external trends strategically. Have a clear plan before you experiment with ...

A business exit strategy is a plan that a business owner or entrepreneur establishes to sell their ownership in a company to investors or another company, or to cease operations entirely. An effective ...

Discover how strategic gap analysis identifies performance gaps between current and optimal outcomes, and learn actionable steps to bridge these gaps successfully.