Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows Facebook’s average cost per lead (CPL) climbed 21% year over year to $27.66. By ...
Google is flattening the org chart in one of its most crucial business groups, per an internal memo.
Google is pushing advertisers to buy ads in AI mode, according to a report from AdAge. The publication caught onto slides from Google pitching AI Mode ads to potential buyers. "Be part of our most ...
MetaMETA has had discussions with GoogleGOOGL about using Gemini, the technology giant's AI model, for its ad business, according to a report. Google stock edged higher early Friday. The Facebook ...