Who, exactly, is a consumer? Before we understand the psychological factors driving consumers' buying behavior, it is important that we understand who consumers are. Consumers can be a single consumer ...

Brand loyalty has an influence on consumer behavior, so it is important for small businesses to build brands that can compete with the major branded products on retail shelves. You will find many ...

Have you ever wondered how weather and temperature impact a consumer’s buying behavior? Of course, on a hot summer day, many of us seek out the nearest ice cream truck or shop to cool off with an icy ...

New market research has found that blog readers are strongly influenced by blog content when it comes to purchase decisions across a number of categories, and that blogs play a key role in ushering ...

As a complicated matter the buying behavior of consumers depends and influences by a variety of matters. Social, cultural, psychological and personal factors in a broad sense influence consumers to ...

Most people believe that the choices they make result from a rational analysis of available alternatives. In reality, however, emotions greatly influence and, in many cases, even determine our ...

AMES, Iowa – Mobile apps are changing the way brands connect with consumers and have the potential to boost a company’s bottom line. According to a new Iowa State University study, there is a direct ...

Whether you’re looking to buy a plane ticket or a pair of socks, more and more online shopping platforms now offer consumers a detailed look into products’ historical prices. But how does this ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...