One of the earliest bass baits I remember, both slightly bewildered by but also fascinated with, was the flipping jig. As a teenager I would eagerly read magazine copy on this lead and rubber lure, ...

Forward-facing sonar has opened our eyes to how many big bass suspend in open water. And while there's no doubt that those fish are fun to target and catch, there are still plenty of giants that bury ...

There’s something about flipping, pitching, dragging, swimming, and casting a jig that screams bass fishing. And there’s a good chance that even as you’re reading this, you can recall the thump of the ...

These were the bass baits—and mindset shifts—that defined my 2025 season and helped me catch more and bigger largemouth bass.