Facebook is reportedly relaxing its ban on flashy banner ads and allowing businesses to post animated GIFs. I'm PCMag's managing editor for consumer electronics, overseeing an experienced team of ...

Animated GIFs (Graphics Interface Format) are now 30 years old, and they are everywhere — we constantly use them to express feelings or joke around with friends, family, or even coworkers. They’re so ...

When it comes to advertising, international brands like Calvin Klein and Coca-Cola know how to speak a lot of different languages. One they have just mastered is that of the GIF, or graphics ...

Having gorged on snackable, short digital content formats like GIFs over the past few years, more brands are chafing against the constraints required by communicating a message in just a few seconds ...

You may have noticed that Kmart has had a lot of weird commercials lately. Whether it is Satan promoting a layaway or guys doing a Chippendales-inspired "Jingle Bells" dance in their boxers, there ...

It’s only been a couple of months since Facebook opened up the GIF floodgates for regular user posts, and now the social network is extending that same capability to Pages and ads as well. That’s ...

GIF, a filetype that celebrated its 25th anniversary this past June (don’t you feel old now?), won’t die. And the animated GIF, in particular, has seen a notable resurgence recently, as a newer, ...

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When Daniel Joseph, a York University doctoral student studying labor and technology, found out about Coca-Cola’s GIF the Feeling promotion, he knew exactly what he wanted to make with it: a ...

With auto-play videos now being a firmly established part of the Facebook News Feed, the social network is reportedly planning to try upping the quality of the ads displayed there. A new ad format ...