PARIS — Givenchy Parfums is launching its own universe in Roblox, marking the first immersive beauty experience to go live on the metaverse platform. Replete with its own castle (nodding to the ...

Givenchy Beauty makes over Roblox space for Pride Month The luxury beauty brand overhauled its space on the platform to feature rainbows, flags and a pop-up showcasing virtual wearables from LGBTQ+ ...

Visitors can virtually try on Givenchy’s beauty products in Roblox. While the Givenchy Beauty House will be the first immersive beauty experience to be featured within Roblox, this isn’t the first ...

PARIS — Givenchy Parfums is launching its own universe in Roblox, marking the first immersive beauty experience to go live on the metaverse platform. Replete with its own castle (nodding to the ...

Givenchy claims it is the first luxury beauty brand to celebrate Pride on Roblox, per release details, and arrives during a fraught period for purpose-driven marketing.