For years, search campaigns have been an imperative part of one’s PPC strategy. However, the landscape is shifting and Google is increasingly prioritizing shopping within the user experience, changing ...

Google today expanded its Checkout on Merchant feature to Demand Gen campaigns serving on YouTube In-stream inventory. Previously available only for Performance Max campaigns and organic shopping ...

There are 3 types of bid strategies in Google Ads: manual bidding, automated bidding and Smart Bidding. PPC practitioners generally fall into one of two camps: those who stick with the control of ...

This year brought a steady stream of updates in Google Ads that spanned across campaign types and creative, media activation, and measurement solutions – many informed directly by advertiser feedback.

In the beginning, there was only Search. Then Google said, “Let there be Shopping.” And so began the golden age of search advertising. Fast forward, and machines now perform the more granular and ...

Amazon has abruptly pulled out of product advertising on Google Shopping, marking its most significant retreat in years. Average shopping-ad impression shares for Amazon from July 21- July 23, 2025 in ...

A new redesign of Google Search groups all ads together under a single 'Sponsored' heading to make it easier to distinguish them from real results.

Google is testing a blue progress bar under the Shopping Ads carousel in the search results. As you scroll the carousel to see more products, the blue progress bar will indicate how much of the ...

Amazon has reportedly exited the Google shopping auction after gradually scaling back over the past year, according to multiple online sources. Josh Duggan, co-founder of e-commerce and paid media ...