Google Analytics now supports Customer Match from Google Ads. Audiences exported to Google Ads will now also "include your first-party consented, hashed customer data, and your tag-based user ...

Google launched Customer Match for Google Analytics audiences. This new feature will help you expand reach and improve your remarketing campaigns. By integrating first-party customer data into the ...

Google is cracking down on Customer Match usage, warning advertisers that access to the powerful targeting tool is a “privilege, not a right.” Big picture. As privacy regulations tighten globally, ...

This week, Google sent an email to some Google Ads advertisers warning that they may lose access to use Customer Match with their ads cause harm to users or create a poor user experience. Google said ...

Audiencerate, an international technology company specializing in data activation solutions and platforms within the AdTech and MarTech sectors, has been officially awarded by Google as a Customer ...

Brands and publishers can add one more first-party data item to their cookieless testing to-do list. Google built a clean-room-style add-on so brands and publishers with their own customer email lists ...

Considering Google Consumer Match? "Avoid dumb targeting," says Matt Miller, SVP of analytics and targeting at global performance agency Performics. The platform allows search marketers to bridge ...