As SEO pros, we need to remember that most people don’t care what Google says, and will likely never read a word of it. This includes other marketers, C-level leadership, and other departments. We ...

Google SearchLiaison cleared up a confusing passage in their Helpful Content System guidance that seemingly had the potential to cause inadvertent issues for innocent publishers. Google’s Helpful ...

I've been wondering how the majority of sites hit by Google's September 2023 helpful content update are doing. Glenn Gabe is tracking about 400 of them, so he provided an update saying 88 (or 22% of ...

As AI-generated content proliferates, Google is stepping up its game by updating its policies and refining its algorithms to combat spammy content. For digital marketers and communication specialists, ...

Google is directing its quality raters to watch out for pages with main content created using automated or generative AI tools – and rate them as lowest quality, according to Google’s Senior Search ...