Beauties, Halloween is only a few days away and if you’re still struggling with ideas on what to be for the festive holiday, we’ve got you covered! With these simple steps from YouTube MUA Anika Kai, ...

Between the seashell bling, sparkly fin, and long, flowy hair, being a mermaid sounds pretty darn amazing. And we’re betting that your little one has daydreamed about swimming in the deep blue sea ...

Need a little last minute halloween makeup inspiration? We got you. Yup, this is the easiest, quickest mermaid makeup tutorial, ever. It's totally foolproof. Watch our short video tutorial below and ...

Mermaid makeup is just one of the many Halloween looks taking Instagram by storm. The ocean-themed shimmering look makes for a fun and beautiful idea to try out this year. Makeup Artist, Angelique ...

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Using a metallic teal eyeliner like Urban Decay’s 24/7 Glide-On Pencil in Deep End, line your lower lash line, and extend beyond the outer corner. (Urban Decay, $20) ...

Ready or not, Halloween is upon us. And while some of you may prefer to go the over-the-top-outfit route, others; beauty lovers in particular, may prefer to get down with a look that is heavy on the ...

Alright, alright - we get it, it's Halloween. Amidst the masses of monumental makeup lewks we felt compelled to cover this one in particular because it is legit FIRE. 🔥 Never one to shy away from ...