I've been a tech journalist for almost 25 years and started Pocket-lint in 2003. Over the years I've questioned or interviewed leading tech industry figures from Steve Jobs, Steve Ballmer, Mark ...

Mattel has launched Apptivity which allows kids to interact with games on Apple’s iPad using screen-safe toys, including Hot Wheels cars, the company said on Wednesday. Like many others, Mattel has ...

The Apple iPad has, for some, become the go-to entertainment device. Some folks are even sharing with or buying them for their kids. With varying levels of success, different companies have introduced ...

If you've been playing apps on your iPad for a while and want a more tactile experience, Mattel's Apptivity toys might be just what you're looking for. Each Apptivity toy is a character from a game or ...

It can sometimes be hard enough to get your child off your iPad while you check your email, and toy manufacturers aren't making it any easier on tablet-owning parents with their focus on our ...

Mattel's Apptivity range for iOS is nothing new, taking real toys and allowing players to control iPad apps with them when placed on the screen. Licenses currently on board, however, have been limited ...

Toy manufacturer Mattel is showcasing its interactive Apptivity line at Westfield London shopping centre with a giant iPad. Children will be able to step onto the giant tablet and become a Hot Wheels ...