A marketer’s role is to inspire consumers to embrace a product or service, which involves shaping their decision-making process. Equally important is an understanding of psychology and the examination ...
Source: Adobe stock image by GoodIdeas, licensed by Ravi Chandra We all have biases, we can minimize or even overcome them by being aware of them. There is a spectrum of bias from unconscious ...
The conventional wisdom in classical economics is that we humans are “rational actors” who, by our nature, make decisions and behave in ways that maximize advantage and utility and minimize risk and ...
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