In the fast-paced and competitive world of B2B marketing, an innovative approach is required to stay ahead of the curve. Although many companies aim to be a one-stop solution for all customers by ...

Forbes contributors publish independent expert analyses and insights. Aytekin Tank is the founder and CEO of Jotform. An old college buddy of mine moved to France. After a decade there, she tried ...

One of the most important decisions you will make when starting your business is choosing your niche. Your niche determines not only what type of customers you will serve but also how successful you ...