There is no proven reason why bass respond to rattling lures, but they do work. Bass respond to water movement by sensing the vibrations made by prey. Some believe crayfish and schooling fish emit ...

If you stop and think about it, a bass lure is only a bass lure if you’re throwing it for bass. Take the same bait off the lake and chuck in the bay and suddenly it’s a redfish lure. Throw your ...

Stirring bass out of their lethargy when water temperature is in the low 40's, as it is now across much of Alabama, can be a challenge, no doubt about it. But making use of the fast-sinking lures ...

It all started nearly half a century ago when Sam Rayburn and Toledo Bend were still in their infancy. A man named Bill Lewis loved to fish, and loved to tinker too. In his garage, he created many ...

From the SPRO Rat 50 to the Bucca Bull Rat, these big, loud, and downright rude baits can trigger the most vicious topwater strikes of your life. There are lots of standard lures that produce big bass ...

Top-shelf finishes in a shad profile make this one hard for bass and other game fish to pass up. This tried-and-true performer still owns the lipless market without a painful pinch at the cash ...

Walleyes are some of the most sought after fish through the ice. They are widespread and taste great. They aren’t particularly hard to catch, although sometimes they can be finicky. Try these ...

Scott Gartner tossed a Lethal Precision 110 Shad into a live minnow tank and watched it sink to the bottom. “It lands on its belly every time,” Gartner said. He retrieved it and flipped it back in the ...