Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken down task by task.

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

AI is a powerful way to do market research. A big update from ChatGPT makes things even easier.

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...

Market research provides businesses with valuable insights into their competitors, customers and industry trends. Do it well and you can spot new opportunities before your competitors. You’ll also be ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In the past, B2B decisions have largely been based on gut instinct, ...

The pharmaceutical industry is experiencing a profound transformation in how it approaches commercial decision-making and insights delivery with a big wave of technology and AI at the doorstep. Market ...

Translating research to real-world impact can be daunting for early career researchers. Here, Tiam Lin Sze offers a road map and why early protection of intellectual property is vital, especially befo ...