Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...

The IAB Tech Lab released its Agentic Roadmap, a framework designed to help the industry scale agentic buying and selling.

IAB Tech Lab has released a roadmap outlining how agentic buying and selling can scale across digital advertising by ...

IAB Tech Lab on Tuesday announced a roadmap outlining how agentic buying and selling can scale across digital advertising by ...

NEW YORK—The IAB Tech Lab has launched “Ad Format Idol,” an initiative to standardize emerging connected TV ad formats. The global standards-setting body said its new project seeks help from ...

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...

Roadmap Details How Open, Interoperable Standards Are Being Extended With Modern Protocols to Power Agentic Systems at Scale ...

NEW YORK—IAB Tech Lab, which sets global digital advertising technical standards, has announced the launch of ADMaP (Attribution Data Matching Protocol) for public comment. ADMaP, built by privacy, ...

The 𝗜𝗔𝗕 𝗧𝗲𝗰𝗵 𝗟𝗮𝗯 is more cautious. They are ramping up their investments in agentic development by building on top ...

NEW YORK, May 20, 2025 /PRNewswire/ -- As digital advertising enters a new era shaped by AI, privacy enforcement, and the unraveling of traditional identity systems, IAB Tech Lab Summit 2025 will take ...

The IAB Tech Lab, a key player in setting global digital advertising standards, has introduced the latest update to its podcast measurement guidelines and is seeking public commentary. This new ...

The Interactive Advertising Bureau (IAB), a leader in developing and implementing industry standards in an effort to raise the overall quality of digital advertising, on Monday announced that its Tech ...