BENTONVILLE, Ark. — Wal-Mart Stores is eager to reap marketing rewards from its participation in an industry consortium whose goal is to measure in-store audiences at the category level, and produce a ...

Arkansas-based grocer Harps Food Stores is adding its 145 stores to the Grocery TV in-store retail media network. Harps will leverage Grocery TV’s end-to-end in-store retail media solution to engage ...

About 57% of more than 1,000 consumers surveyed by Yes Marketing said they have used a retailer's mobile app while in stores, often to redeem or find coupons or discover items on sale, according to a ...

Digital retail media has given retailers and advertisers the biggest stage imaginable for reaching consumers. But that giant platform doesn’t guarantee a giant impact when it comes to influencing ...

New platform helps brands to manage visual merchandising and in-store marketing at scale. MINNEAPOLIS, May 14, 2024 (GLOBE NEWSWIRE) -- Imagine, a leading provider of visual communications, today ...

Introducing a new product can be as challenging as it is exciting. With an ever-increasing array of choices and distractions, grabbing and holding a customer's attention is paramount. The right ...

In this special guest feature, John Weller, Chief Knowledge Officer and Co-Founder of T-Pro Solutions, discusses how in-store marketers can optimize the data from their spreadsheets and use key ...

In the shifting tides of retail, the prominence of Retail Media Networks (RMNs) has surged, signaling a new dawn of digital marketing within the retail sector. This rise is anchored in the growing ...

Retail is in the midst of a significant transformation. With ecommerce reshaping the landscape, physical stores have a unique opportunity to borrow a few strategies from tourist destinations and ...

Retailers want to use technology to manage in-store marketing, but very few do, according to a recent survey by Colateral and Taylor Corp. The survey is based on interviews with 225 leaders at ...