BuzzGuru, the influencer marketing analytics and competitive intelligence platform, expands its capabilities with a new tool for discovering influencers on Instagram, evaluating their accounts, and ...

There are tools that help you view & export comments easily, and uncover deeper insights through AI-powered analysis. By ...

Who your audience is. What content and tone of voice they resonate with. What you’re doing wrong in your social media marketing. And, hopefully, what you’re doing right. However, collecting data, ...

Instagram analytics are a key part of any Instagram marketing strategy. How do you know if your Instagram marketing strategy is going well? How do you track your Instagram performance and improve your ...

Instagram hopes dollars from the long-tail of small businesses and social media stars can help it pull its weight in the Facebook family. A new ad type called “Promote” for Stories allows Instagram ...

Karan Sharma is a digital commerce expert and the co-founder at Kinex Media Inc, a creative digital agency in Toronto. Instagram has evolved from just a photo-sharing app into a powerful business ...

It’s debatable whether Instagram has outstripped Twitter in terms of active users, but what’s certain is that brands and individuals love the photo-sharing social network. What many of them don’t love ...

Instagram has introduced new tools to help creators track post performance to identify content to boost engagement and follower growth. Instagram is rolling out new analytics features to give content ...

Opinions expressed by Entrepreneur contributors are their own. Any business serious about long-term success needs to focus on increasing its brand visibility through social media. However, with so ...

Understanding social media analytics is key for businesses that want to take advantage of the power of social media. Being ...