Integrated marketing communication (IMC) combines different media to improve the results of marketing campaigns. As MMC Learning describes it, each promotional tool should work in harmony with the ...

As a marketer who started in the ‘good ole days’ when we pushed marketing out the door using flyers, newspapers and brochures I was happy to see those days disappear. Interaction, assimilation, ...

There is a need for businesses to use comprehensive integrated marketing campaigns that seamlessly connect channels with an impactful message. And when businesses use these campaigns, they see ...

In the first two articles of my luxury search marketing series, we discussed the consumer mindset, what motivates and drives shoppers to purchase, and then the strategies and tactics that can be used ...

You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and insights from this program ...

The expression "marketing and communications" is often used to denote all facets of a company's marketing process, including communication. In reality, marketing is an umbrella concept and ...