You can trace the word “kawaii” all the way back to the start of the 11th century, when an early form of it, “kawayushi,” which at the time translated more to “having pitiable qualities,” appeared in ...

Kawaii is anime's cutest side: from the hamster-sized sweat droplets when someone is stressed, to the iridescent blushing when someone is embarrassed. Its ultimate embodiment is the chibi, a style ...

Japanese Pop Group CHAI is redifining beauty standards through their fashion and music. From left to right: Yuuki (bassist and lyricist), Yuna (drums), Mana (lead vocals and keys) and Kana (guitar).

This year has been anything but cute. It’s been occasionally optimistic, but mostly unpredictable, tumultuous, and painful. But cute? Far from it. Enter the timeline cleanse. You may have seen them: ...

Hello Kitty turns 50 on Friday. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character’s fictional birthday has brought museum exhibits, a theme park spectacle and a national tour.

Kawaii. You hear it in anime, you hear it on TV shows, and you hear it on the streets of Japan, where the word is spoken by young and old alike. With people around the world growing up on Japanese ...

Moussy, a boutique located on the fifth floor of the 109 Building in Tokyo’s Shibuya district, is dim, cramped and messy. The austere space communicates antifashion; there is nothing cool about the ...