Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.

Kids of Millennials and Gen Xers will soon inherit the world. So, who is Generation Alpha? Parents can expect a lot from these exceptional kids.

Generation Alpha is the largest generation ever. Totalling two billion children, it encompasses anybody currently aged 0-15 years old – those born between 2010 and 2025. This is the first fully ...

The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. This voice experience is generated by AI. Learn more. This ...

Growing up in the ’90s taught kids patience, creativity, and how to handle boredom without constant screens. ’90s kids learned to care for the planet, speak up about issues, and take responsibility ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Vikki Velasquez is a researcher and writer who has managed, ...

I often think about the kind of managers my children’s generation will become. Generation Alpha—who will begin entering the workforce in the coming years—will be the first to grow up with AI not as a ...

With technology being a part of almost every aspect of our lives today, Generation Alpha (children born after 2010) are being raised with different ideas about education than earlier generations.