Ever since the dawn of advertising, there have been catchphrases to develop brand recognition. Jingles use these catchphrases and incorporate them into sound branding. They can be effective. Early ...

Discover the magic of commercial jingles played on different instruments. Each familiar tune is transformed with unique, playful, and surprising sounds, turning ordinary ads into epic musical ...

Incredible commercial jingles are transformed by playing them on a wide variety of different instruments, revealing how much sound choice changes familiar melodies. From bright and playful tones to ...

Dave Bethell of TM Studios, shown at his work area in Los Angeles. If a program director from the 1970s or ’80s were dropped into a radio station in 2019, he or she would not recognize the sound of ...