At the Consumer Electronics Show in Las Vegas this week, Lego announced a new iteration of its classic building toy: Lego Smart Play. The new tech brings interactive sounds and lights to Lego builds, ...

Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology ...

If you click on links we provide, we may receive compensation. Including Legos, outdoor play sets, Ms. Rachel dolls, and more Amazon (6) Amazon Prime Day has never been more fun. Seriously, just look ...

We sorted our picks into mini lists for each age group When the days of playing outside are over, it doesn’t take long for kids to say they’re bored. Thankfully, Amazon’s October Prime Day is a great ...

Lego’s next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets. WIRED got exclusive access to the Lego labs where the Smart Brick was born.

A growing number of adults are buying toys for themselves. Some have managed to cash in on their obsessions, building up lucrative followings of toy fans online. Toy companies including Mattel and the ...

Parents have long pleaded with and punished children over their messy rooms, but a new collaboration between Lego and Ikea aims to turn picking up toys into playtime. The Swedish home-design company ...