The folks at Lego are keen on dominating the world, but they're very clever in the way they go about it. On Sunday night, TV viewers in the UK were gripped by a show of maximum import. It's called ...

Remember the stereotype-busting, heartwarming 1981 Lego ad featuring an adorable Lego-loving (gasp!) little girl? Well, her name is Rachel Giordano and she’s all grown up,working as a naturopathic ...

Lego used to think that girls just like pink. The Harvard Business Review put this down to the company's management team, which largely consisted of people known as men. Suddenly, though, Lego seems ...

Lego A/S is targeting frustrated grown-ups in its first global campaign specifically aimed at an adult audience, with humorous ads that focus on the benefits of brick-building. The "Adults Welcome" ...

Tom Holland headlined a new LEGO TV ad, where he traded in his signature brunette hair for blond locks. He also grew a goatee and donned a variety of styles for the ad, where he played different ...

While Lego is noted for its iconic Lego brick, the toy giant is now tapping into artificial intelligence to better guide shoppers for the coming holiday season. Driven by IBM’s new Watson Ads Omni, ...

Since everything is less than awesome right now, Lego is requesting that online ads are pulled for all its police and fire-related toys. As first reported by toy industry trade magazine The Toybook ...

Adam Chitwood is a former Managing Editor at Collider, where he covered film and television with a focus on interviews, features, and industry analysis. While the Justice League may not be ...

We are a little over three months away from getting to see the latest Star Wars chapter, Star Wars: The Force Awakens, in theaters. Even though the film’s director J.J. Abrams has done his darnedest ...