The new Smart Play system feels like a thoughtful evolution that has carefully considered Lego’s mission of play, surprise, ...

Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

LEGO unveiled its Smart Brick at CES 2026, introducing NFC-powered interactive builds with lights and sound, set to launch on ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

Lego announced its new Smart Play system at CES 2026 on Monday, adding interactive, responsive Legos to the famously analog franchise. The Smart Play system includes a 2×4 brick, Smart Tag tiles, and ...

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

LEGO is kicking off 2026 with one of its biggest January 1st release days ever, bringing a fresh wave of new sets across themes like Botanicals, Art, Technic, Star Wars, Creator 3-in-1, and more. LEGO ...

LEGO and The Pokémon Company International have finally announced the first three sets of their all-new collaboration, and ...