Creating ads that capture attention, connect with users, and drive qualified traffic is essential to any successful PPC strategy. After breaking down what makes each piece of ad copy effective, it’s ...

Growing your business online is easier said than done. With so many marketing channels available and so many people using the Internet, there is seemingly boundless opportunities to get eyes on your ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

PPC best practices come from a variety of places. Some of those sources are: However, depending on those sources, you could end up with highly different answers. So, how do you know when to apply or ...

In this article, learn how to create B2B Google Ads campaigns that nurture & convert customers in the sales funnel. In a world of multi-channel marketing for B2B, narrowing down a specific space where ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

For years Paula Thompson, vice president of client strategy at the US digital ad agency Optimal, has been helping Plunge sell baths to soak in chilling water by buying ads on Google search and ...

Google’s updated search ad labeling increases transparency and may influence user behavior. Learn what’s changing and how it ...