"He's wearing a pair of Levi's 501 jeans," Panek said. "And if you look very closely, you can still make out the button fly, ...

The No Pants Subway Ride in New York was canceled again this year. In contrast, Levi’s is currently celebrating the choice to wear pants. The company’s “150 years of the 501” campaign is focusing on ...

At the Eureka Innovation Lab in San Francisco, testing is underway, but you won't find a white coat in this laboratory. Here, you're more likely to find a pair of jeans - denim jeans, loaded into ...

The exhibition also includes reproductions of the iconic denim gown and suit Britney Spears and Justin Timberlake wore to the ...

In honor of its 150th anniversary, Levi’s is throwing itself a party. Not just one but several interactive showcases with music, art and, of course, jeans all around the world, from London to Kuala ...

When you toss an aluminum can or a cardboard box into your recycling bin, it will (hopefully) eventually become something new. What would it take to do the same with clothing? For a decade, the ...

In 2023, the Levi’s 501 celebrates its 150th anniversary. The iconic five-pocket jean has remained relevant since the late 19th century, transitioning from a functional mining over-garment to an ...