James McDermott is one of Levi Strauss & Co.’s top managers, but he works a few miles from the waterfalls, wildflowers, and lush lawns that adorn the headquarters of one of the world’s largest apparel ...

“The first thing we acknowledged was that we are not a skateboarding brand. It’s the #1 principle we lead with when someone asks about Levi’s and skateboarding,” says Levi’s Erik Wolsky, who will be ...

The announcement last week that Macy’s would close 150 underperforming stores as part of a strategic realignment is the latest indication of the declining appeal of mall-based retail. Just over a year ...

Digital Edition: Lessons from Levi’s lady in red tags By Gabriele Dirvanauskas 3 September 2021 Levi’s is the perhaps the best-known denim brand in the world, but how has it handled the loungewear ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 37 min 40 sec ago 2 hours 35 min ago By Adrianne Pasquarelli - 3 hours 25 min ago 6 hours 35 min ago By Ewan Larkin - 9 hours 7 min ...

Levi’s, the apparel manufacturer, is seeking to draw on pertinent lessons from China as it aims to prepare for the recovery from COVID-19 in other countries. We’re long-term subscribers to WARC and it ...