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Wipro confident of Santoor overtaking HUL's Lifebuoy as leading soap & personal care brand

Billionaire Azim Premji-promoted Wipro Consumer Care & Lighting is confident of its brand Santoor dethroning rival FMCG major HUL's Lifebuoy as the market leader in the soap and personal care segment ...
The Financial Express

How Santoor’s slow burn strategy made it the country’s top-selling soap

Wipro Consumer Care and Lighting (WCCL) recently announced that its flagship soap brand Santoor has edged past Hindustan Unilever’s (HUL) Lifebuoy to reach `2,850 crore in 2025 revenues, making it the ...
Indiatimes

Santoor likely overtook Lux as India’s No. 2 soap brand, Lifebuoy tops chart

The toilet soaps market may have become slippery for some brands to hold on to their positions in the pecking order. Santoor, from Wipro Consumer Care & Lighting (WCCL), is within striking distance of ...