General Mills Removes Artificial Colors from Lucky Charms for Healthier School Meals

The food that pushed the goal completion from 98% to 100% was a beloved sugary kids' staple, Lucky Charms. The company reformulated its Lucky Charms 25% Less Sugar Cereal, removing the synthetic dyes ...

General Mills beats its deadline of removing artificial dyes from school food

General Mills announced Thursday, March 5, that it has removed artificial colors from its school food months earlier than it planned. The Golden Valley-based food company supplies cereals and other ...
Baking Business

General Mills removes certified colors from all school meal items

General Mills remains on track to remove certified colors from its US cereal portfolio by summer 2026 and from its full US retail portfolio by the end of 2027.
Marketing Dive

General Mills brings Kelce, Watt families together over football traditions

General Mills is associating two of the biggest families in football with some of its most recognizable mascots and products in a campaign that reaches across Pillsbury, Lucky Charms, Old El Paso and ...