The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...

Dreamdata, a B2B marketing analytics platform, has secured a $55 million Series B round of funding, the company told ...

Groupe Analytics Director at Spark Foundry Australia. Marketing Insights & Analytics (I&A) teams have long been at the forefront of decision-making: translating d ...

The recent data explosion has spawned staggering statistics relating to the massive new volume of data being produced. We are collecting information via billions of connected devices including ...

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...

We see a paradox in two important analytics trends. The most recent results from The CMO Survey conducted by Duke University’s Fuqua School of Business and sponsored by Deloitte LLP and the American ...

Prescriptive analytics has become a real competitive advantage for marketers. Here's why. Analytics has long been the backbone of marketing success. Analytics enables marketers to make data-driven ...

Orchestra AI, Inc. today announced the general availability of its AI Search Intent Classifier, which categorizes brand mentions in AI chat platforms to help marketers understand prospect behavior ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

SAN FRANCISCO--(BUSINESS WIRE)--Alembic, the leading AI-powered marketing analytics platform for enterprises, today announced the appointment of Abby Kearns as Chief Technology Officer (CTO). Kearns ...

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