Marketing is everywhere… product packaging, advertisements, social media and more. Communications professionals are always looking for ways to connect their brand to their target audience. How do they ...
Each fall semester, the School of Communications presents the Raymond E. and Ida Lee Beckham Lecture in Communication series. There is no charge or registration required for admission. All lectures in ...
From launching new products to reinvigorating old brands, marketing is a critical aspect of business. Marketing shows consumers a product or service, explains how it fulfills their needs and desires, ...
Junior- to mid-level marketers – such as brand managers or marketing managers, or executives taking on a new marketing role – who are responsible for managing advertising efforts Senior executives ...
You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and insights from this program ...
A digital marketing course is a good entry point for anyone wanting a career in SEO or online marketing. It can help to provide a basic knowledge base as a starting point. You can build many different ...
The expression "marketing and communications" is often used to denote all facets of a company's marketing process, including communication. In reality, marketing is an umbrella concept and ...
Corporate and marketing communication are two different types of messages created by companies and organizations. Corporate and marketing communication are targeted at distinct audiences with varying ...
Let's face it: In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for budgets to make things look pretty but aren’t always recognized ...
This degree will prepare you for a career in marketing communication with a multi-faceted understanding of product development, sales, advertising, marketing and public relations. Our marketing ...