One of the most important decisions for any B2B marketer is whether or not to outsource the marketing database. There are strong arguments on both sides of the debate. According to Nick McConnell, ...

B2B data services firm NetProspex announced the availability of Workbench, an online platform for marketing data management. Workbench puts tools directly into the hands of B2B marketers to help them ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

One of the industry’s worst-kept secrets is the extent to which buy- and sell-side firms of all sizes struggle to effectively manage their market data spend, usage and compliance. Not only is data ...

Marketing metrics aren’t a pass fail test but a navigation system for making better decisions in an unpredictable market. The ...

Even though B2B companies realize the importance of good data management in driving success, the majority still don’t prioritize addressing the data skill gaps in their marketing departments, ...

InQuisient, a recognized leader in data management and strategic enterprise planning solutions, and Carahsoft Technology Corp., The Trusted Government IT Solutions Provider®, today announced that ...

Xignite has launched a suite of Enterprise Microservices to help financial institutions migrate their market data management services to the cloud. The cloud market data management services are ...

Accountants and marketers might not cross paths in your organization very often, and that's a shame. When your management accounting team collaborates with Marketing Operations to track sales trends ...