Retail marketing strategy and planning are the procedures a retail business undertakes to sell products to its customers. In developing a marketing strategy, businesses focus on the four factors of ...

Marketing control is used by small business owners to monitor and evaluate their current marketing strategies to identify needed adjustments and set guidelines for the future to achieve marketing and ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to secure stakeholder buy-in fast.

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Chase is the CEO of ProAI, an AI-powered platform providing customized tools and advisory to help businesses start, fund and scale. In today's hypercompetitive business landscape, marketing success ...

Pam Didner B2B and Tech Marketing Consultant, Author, Speaker @pamdidner Pam Didner is a B2B and tech marketing consultant, writer, and speaker, and the author of Global Content Marketing and ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Believe it or not, 2022 is coming around the corner. We're officially in Q4 of 2021, so if you haven't thought about your marketing strategies for next year, you have a couple of months to scrape a ...