When I initially studied Principles of Marketing by Philip Kotler at university, it felt like I was given a compass for navigating the business world. For more than 25 years, as both an assistant ...

Marketing may sound like something only businesses care about, but guess what? You’re already using marketing skills in your daily life! Whether you're convincing your teacher to give you an extension ...

The marketing and compliance departments don’t always hit it off from the start. The conflict is natural enough: each brings different qualities and mindsets to the job. Marketing is all about ...

First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

Dennis Christianson, a marketing master who has spent a career successfully helping to sell the goods of Hawai‘i’s large and small businesses, has an important rule: When you begin a marketing ...

MILAN, ITALY - APRIL 05: General view of Sephora loves Fenty Beauty by Rihanna store event on April 5, 2018 in Milan, Italy. (Photo by Vittorio Zunino Celotto/Getty Images for Sephora loves Fenty ...

The digital marketing industry contains two types of people: experienced marketing professionals with a traditional approach who start by tapping into the psyche of their target audiences; and a newer ...

In this whitepaper you'll learn how to connect the dots between your B2B audiences’ learning ambitions, corporate interests and personal desire for advancement in life - with your services and ...

Marketing might be straightforward, but it's never simple. When selecting a mix of tactics, what works for one business won't work for the next (so, if anyone ever tries to sell you a "playbook," run ...

Marketing reveals the strengths of a business and, when aligned with effective operations, can lead to not just customer attraction but also retention and growth, as demonstrated through my own ...