A systematic marketing planning process can be adapted to a wide variety of challenges, from launching a new firm or practice area to repositioning an existing firm. Here is a brief overview of the ...

Marketing nirvana is rarely a place that B2B marketers inhabit. Here, Liz High explores seven basic steps you should follow whether you’re a small start-up surviving on a shoestring or a global ...

In my experience implementing ABM as a SaaS CMO, and then working with other B2B companies as a consultant, I've found 10 key steps that lead to ABM success. More important, I've identified some ...

The old sports adage “no pain, no gain” can also be applied to effective marketing management. As a marketing consultant and professor, I often witness a lack of it. Marketing management, at least at ...

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

A clearly defined purpose must infuse everything you do—from lead generation and the customer journey to sales and marketing. When you can accomplish that infusion, you are able to increase ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

1. What are my customer’s pain points? It’s a broad and sweeping statement (every business suffers from its own set of unique roadblocks, after all) – but in B2B, truly recognising your prospect’s ...