There’s no shortage of online marketing courses out there. Every time I scroll LinkedIn, I’m hit with new “masterclasses” ...

The fields of marketing and communications are always evolving—especially in the era of AI, data and digital storytelling. This means professionals aiming to stay competitive should focus on ...

Digital marketing courses are everywhere. Everyone offers them. You can take digital marketing courses from colleges, third-party organizations, and the platforms themselves. But are digital marketing ...

The digital marketing strategy course is set up as a strategic and practical guide to diagnosing marketing gaps and opportunities for organizations from high-growth B2B technology and SaaS companies ...

Forbes contributors publish independent expert analyses and insights. I write about modern marketing, creative ideas and evolving careers. You always promise you’re going to try an online class, right ...

Welcome to the first installment of a new series, “The Industry Ahead,” in which our faculty share the latest trends in hiring across a variety of career fields. First up, we’re chatting all things ...

A challenge that some business owners may face is to find a way to be seen as different from their competition. Through the use of a marketing differentiation strategy, a business owner can create the ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...